![]() I think that just feeds into the micro-trend culture a lot more, which we’re never a fan of in the first place. We’re not interested in putting labels or style names on how we dress. I love your answer about exploring different ideas of beauty, I’d assume you’ll be into Avant Garde or deconstructed looks? Would you say your interest influences FIFTH’s style and which celebrity would you say describe the style of the store the most? The worst that could happen is that you don’t like it, but you can always change your style till you find one that truly speaks to you. My advice is to give it one go, who knows if you might end up liking it. I know a lot of people are too scared to try things outside of their comfort zone, especially when it comes to dressing up. We love the uniqueness and the celebration of unconventional ideas of beauty. I think that’s why a fashion community can thrive in a place like this because it has a sense of familiarity and comfort instead of being just hubs of businesses and stores where everything seems forced for sale.Ī post shared by FIFTH you’re asked to describe the style of c in 3 words or less, what would it be? This area has always been more about the people than the businesses themselves. I noticed stores in Taman Paramount all have different niche audiences - most stay heavily true in staying original - which makes the place close to heart for many people. ![]() ![]() We just stay true to ourselves, and embrace and welcome all sorts of styles and identities - we think we’d find more customers that resonate with us with this. We use it more as a way to show who we are as a store and as a community. No, we don’t really use social media to find new customers or audiences. Would you say FIFTH did the same in trying to find customers? ![]() Speaking of which, many brands have switched to social media as one of their biggest marketing tools, deeming it one of the best to expand their market. The nostalgia that comes with thrifting and buying vintage is also unmatched you won’t get the same kind of feeling from a newly purchased shopping bag. Many people prefer shopping second-hand since it’s more sustainable and most often, they find more of their style at a thrift shop rather than mass markets that are heavily catered to young people. Social media have definitely made thrifting seem more of a “trend”, but that’s actually far from what it really is. So we see young adults enjoy participating in open markets and social events, but sales mostly come from the older generation that regularly visits? We’ve had a 60 to 70- year old uncle regularly visiting every now and then, a mother with her two kids and some times even a big family on a shopping spree. But actually, when it comes to just a regular day in the store our customers are what you might not expect. I’d say most people might take our customers as very young people, and that is somewhat true because during our open markets and events that we host, the place is mostly crowded with Gen Zs. What are some misconceptions people have about thrifting and the community that you have built? What was once started by a group of five guys by chance has now become an important part of the culture when exploring the local fashion scenes, co-founder Jaden tells us more. Perhaps sharing one thing in common is their impact in birthing an underground fashion community in the outskirt part of the suburban city. The people behind the rebranding of such a trendy location is none other than Gen Zs themselves. In an era where modern retail is constantly in flux, some have turned their passion into a full-time career by opening physical spaces to host their interests.įIFTH (pictured above) is a Malaysian thrift store with a grunge and eccentric style at Taman Paramount - an area which was once filled with Kopitiams (hawker centres) - are now hanging out spots for the “best dressed”. This desire for individuality and freedom has spurred interest in thrift shopping - a place many have turned to look for the rarest of pieces.
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